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Arab World English Journal (AWEJ) Special Issue on CALL Number 11. July 2025 Pp. 144-159
Department of English Studies, Sidi Mohamed Ben Abdellah University, Fes, Morocco
Department of English Studies, Sidi Mohamed Ben Abdellah University, Fes, Morocco
Centre Régional des Métiers de L’Education et de la Formation , Fes, Morocco
Department of English Studies, Sidi Mohamed Ben Abdellah University, Fes, Morocco
This study investigates the impact of artificial intelligence on language learning, focusing specifically on using “My AI” (T-Bot) within the Snapchat app to enhance speaking accuracy and fluency among master’s students at the Polydisciplinary Faculty in Taza, Morocco. The central research question explores whether AI-integrated tools can significantly improve speaking performance in EFL contexts compared to traditional learning methods. The study aims to assess the effectiveness of AI-supported conversational practice in developing learners’ oral proficiency. Its significance lies in addressing the limited research on AI in Moroccan higher education, particularly in language instruction. A quasi-experimental mixed-methods approach was adopted, involving an experimental group interacting with My AI over 12 weeks and a control group using conventional methods. Pre- and post-tests based on CEFR criteria were administered, and quantitative data were analyzed using statistical tests to measure gains in accuracy and fluency. Qualitative data, including peer discussions and rater evaluations, were examined using Miles and Huberman’s (1994) framework. Results demonstrated a statistically significant improvement in the experimental group’s speaking performance, supported by high inter-rater reliability and a large effect size. The study concludes that AI tools such as My AI can serve as effective supplements to traditional language instruction and recommends their integration into higher education curricula to enhance communicative competence.
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Mohamed Benaissa: a doctoral student at USMBA’s Faculty of Letters and Human Sciences (FLSH) , SAIS Fès, Morocco. His research interests span AI in education, Computer-Assisted Language Learning (CALL), Second Language Acquisition (SLA), English as a Foreign Language (EFL), gender studies, and media literacy. He explores how AI chatbot technologies can enhance EFL learning and support critical digital competencies in Moroccan educational settings. https://orcid.org/0009-0005-2193-4325
Youness Attou: is a doctoral candidate at Sidi Mohamed Ben Abdellah University in Fez, Morocco. He also serves as an EFL teacher, mentor, and educational consultant. His research interests include gender studies, critical applied linguistics, teacher education, and the integration of artificial intelligence in educational contexts. https://orcid.org/0009-0004-3427-1084
Dr. Mahmoud Seddik serves as an assistant professor and teacher trainer at the Regional Center for Education and Training Professions. His primary areas of interest are Critical Applied Linguistics, Pragmatics, Language Ideology, and Sociolinguistics. https://orcid.org/0000-0002-5983-6238
Dr. Abdelhamid Nfissi: is the founder and director of the Research Group on Mass Communication, Culture and Society; Professor of Comparative Linguistics, Communication and Media Studies, Faculty of Arts and Humanities, Sais-Fes, Sidi Mohamed Ben Abdellah University, Fes, Morocco.