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Arab World English Journal (AWEJ) Volume 16. Number 1, March 2025 Pp.27-42
Department of Media, Faculty of Graduate Childhood Studies,
Ain Shams University, Cairo, Egypt.
This research article explores the transformative role of digital media in English language education, highlighting its capacity to bridge cultural gaps and enhance cognitive development among learners. As mass communication tools, including social media, podcasts, and video content, become increasingly integrated into language teaching, they provide students with diverse cultural perspectives and real-world language exposure. This study examines how digital platforms facilitate interactive and engaging learning experiences, fostering linguistic proficiency, cultural awareness, and communicative competence. The article discusses the implications of cognitive learning theories in language acquisition, emphasizing the importance of media in stimulating cognitive processes such as listening comprehension and vocabulary retention. Additionally, it addresses the challenges associated with implementing media in language teaching, including technology gaps, digital literacy, and potential over-reliance on digital tools. This research underscores the importance of balancing traditional pedagogical methods with innovative digital approaches by presenting real-world examples of successful media integration in language classrooms. Finally, it considers future trends in language education, emphasizing the need for educators to remain adaptable to technological advancements and cultural shifts. Ultimately, this article advocates for a comprehensive approach to language teaching that leverages the benefits of digital media while fostering a globally connected and culturally aware learning environment, preparing students for effective communication in an increasingly interconnected world.
Singer, N. (2025). Bridging Cultural Gaps through Mass Communication: The Role of Digital Media in Transforming English Language Teaching and Cognitive Development. Arab World English Journal, 16(1):27-42
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Dr. Nermeen Singer is a renowned academic specializing in media psychology and children’s culture. She is an Associate Professor at Ain Shams University, focusing on educational media and addressing learning challenges, particularly for children with special needs. Dr. Singer’s global influence is evident through her ORCID ID: https://orcid.org/0000-0002-4913-4523
and Web of Science Researcher ID (L-7321-2018)