Arab World English Journal (AWEJ) Volume 17. Number 1, March 2026 Pp. 175-191

Integrating Social Media Applications into EFL Instruction: Teachers’ Perceptions, Practices and Challenges in Saudi Higher Education

Department of Foreign Languages, Faculty of Arts and Humanities
Al-Baha University
Kingdom of Saudi Arabia

Abstract:

The integration of social media applications into English as a foreign language instruction has attracted increasing attention in educational settings. This study examines teachers’ perceptions of the use of social media applications in English language instruction at Saudi universities, focusing on instructional practices, perceived effects on students’ English learning and language skills, and challenges related to their integration. By foregrounding teachers’ perspectives through a quantitative lens, the study examines how instructional practices and institutional conditions shape the pedagogical use of social media in English language teaching. Adopting a descriptive quantitative survey design, data were collected through a structured questionnaire administered to 249 teachers of English as a foreign language lecturing at Saudi universities. The questionnaire gathered information on commonly used social media applications, teachers’ perceptions of their pedagogical value, and perceived instructional and institutional challenges. Quantitative descriptive statistical analyses, including frequencies, percentages, means, and standard deviations, were used to analyze the data. The findings indicate that teachers frequently use applications such as YouTube, WhatsApp, and Telegram as supplementary instructional tools and generally hold positive perceptions of their influence on students’ motivation, engagement, and development of key language skills, particularly vocabulary and speaking. Teachers also reported challenges related to classroom management, limited professional training, and the need for sustained institutional support. The study concludes that while social media applications offer valuable pedagogical opportunities for English language instruction, their effective integration depends on purposeful instructional design, active teacher mediation, and institutional readiness. The study provides empirical evidence to inform instructional practices, teacher education, and policy decisions in higher education contexts.

Cite as:

Alsalami, A. I. (2026). Integrating Social Media Applications into EFL Instruction: Teachers’ Perceptions, Practices and Challenges in Saudi Higher Education. Arab World English Journal, 17(1): 175-191

References:

Abd, A., Salih, A., Mohammed, A., & Elsaid, E. (2018). Students’ attitudes toward the use of social   media for learning purposes. Journal of Literature, Languages and Linguistics, 50, 1–9.

Alfadhel, A. M., Kassim, M. S. B., Ashaari, A. B., & Mahar, S. (2025). The impact of digital transformation readiness on strategic decision effectiveness in higher education institutions: Mediating role of technological infrastructure capability. International Journal of Innovative Research and Scientific Studies, 8(8), 184–190. https://doi.org/10.53894/ijirss.v8i8.10576

Alghamdi, A. (2022). Digital transformation within Saudi education system: 2020 and beyond. Educational Research, 6(8), 419–425. https://doi.org/10.26855/er.2022.08.014

Alghasab, M. B. (2025). The Use of Smartphone Apps for Informal Language Learning Among EFL Students: Focusing on Students’ Choices, Purposes, and Perceptions. Arab World English Journal, 16(4): 64-89. https://dx.doi.org/10.24093/awej/vol16no4.4

Alharthi, M., Bown, A.,& Pullen, D. (2020). The Use of Social Media Platforms to Enhance Vocabulary Development in Learning a New Language: A Review of The Literature. Arab World English Journal (AWEJ) Special Issue on CALL (6). 318 -331.   DOI: https://dx.doi.org/10.24093/awej/call6.2

Al-Mubarak, A. A. (2016). Learning English as a second language through social media: Saudi Arabian tertiary context. International Journal of Linguistics, 8(6), 112–123. https://doi.org/10.5296/ijl.v8i6.10449

Al-Tamimi, M. F., Al-Khawaldeh, A. M., & Al-Jamal, D. A. (2018). The effect of using Facebook on improving English language writing skills and vocabulary enrichment among University of Jordan sophomore students. Journal of Education and Practice, 9(6), 90–101. https://doi.org/10.25255/jss.2018.7.3.187.214

Allam, M., & Elyas, T. (2016). Perceptions of using social media as an ELT tool among EFL teachers within the Saudi context. English Language Teaching, 9(7), 1–9. http://dx.doi.org/10.5539/elt.v9n7p1

Alshehri, M. (2025), “Experiences and perceptions of Saudi EFL teachers on professional development in technology integration into teaching”. Saudi Journal of Language Studies, Vol. 5 No. 1 pp. 17–33, doi: https://doi.org/10.1108/SJLS-09-2024-0058

Alsuraihi, A. K., Almaqati, A. S., Abughanim, S. A., & Jastaniah, N. A. (2016). Use of social media in education among medical students in Saudi Arabia. Korean Journal of Medical Education, 28(4), 343–354. https://doi.org/10.3946/kjme.2016.40

Alotaibi, M. S. (2023). Exploring the impact of using Instagram to develop Saudi EFL learners’ vocabulary. Journal of Corner of Education, Linguistics, and Literature, 2(4), 280–294. https://doi.org/10.54012/jcell.v2i4.141

Amin, Z., Mansoor, A., Hussain, S. R., & Hashmat, F. (2016). Impact of social media on students’ academic performance. International Journal of Business and Management Invention, 5(4), 22–29. Retrieved from https://www.ijbmi.org/papers/Vol(5)4/version-2/D050402022029.pdf

Anwas, E. O. M., Sugiarti, Y., Permatasari, A. D., Warsihna, J., Anas, Z., Alhapip, L., & Rivalina, R. (2020). Social media usage for enhancing English language skills. International Journal of Interactive Mobile Technologies (iJIM), 14(7), 41–57. https://doi.org/10.3991/ijim.v14i07.11552

Bayuong, P., Yunus, M. M., & Suliman, A. (2019). The use of social media among pupils in a rural primary school in Sarawak, Malaysia. Humanities & Social Sciences Reviews, 7, 1272–1279. https://doi.org/10.18510/hssr.2019.75166

Belal, A. (2014). Influence of digital social media on writing and speaking of tertiary-level students (Unpublished master’s thesis). BRAC University. https://hdl.handle.net/10361/5557

boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x

Butler, B. S., & Matook, S. (2015). Social media and relationships. In R. Mansell & P. H. Ang (Eds.), The international encyclopedia of digital communication and society (pp. 1–12). Wiley-Blackwell. https://doi.org/10.1002/9781118767771.wbiedcs097

Casey, G. (2013). Social media in the classroom: A simple yet complex hybrid environment for students. Journal of Educational Multimedia and Hypermedia, 22(1), 5–24.

Chelliah, K., Efendie, B., & Mohamad, N. (2015). Readiness of health care lecturers on interprofessional education (IPE). Advanced Science Letters, 21(7), 2501–2503. https://doi.org/10.1166/asl.2015.6323

Dabbagh, N., & Kitsantas, A. (2012). Personal learning environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. The Internet and Higher Education, 15(1), 3–8. https://doi.org/10.1016/j.iheduc.2011.06.002

Eren, Ö. (2012). Students’ attitudes toward using social networking in foreign language classes: A Facebook example. International Journal of Business and Social Science, 3(20), 288–294.

Essien, E. A. (2025). Impact of social media on students’ academic performance. International Journal of Research and Innovation in Social Science (IJRISS), 9(5), 1538–1549. https://doi.org/10.47772/IJRISS.2025.905000122

Faizi, R., El Afia, A., & Chiheb, R. (2014). Social media: An optimal virtual environment for learning foreign languages. International Journal of Emerging Technologies in Learning, 9(5), 64–66. https://doi.org/10.3991/ijet.v9i5.3911

Guo, X., & Lee, J. (2023). A systematic review of informal digital learning of English: An ecological systems theory perspective. System, 117, 103097. https://doi.org/10.1016/j.system.2023.103097

Hafour, M. F. (2022). The effects of MALL training on preservice and in-service EFL teachers’ perceptions and use of mobile technology. ReCALL, 34(1), 1–17. https://doi.org/10.1017/S0958344022000015

Hamad, S. (2024). The influence of social media on students’ English proficiency: A study of university EFL teachers’ perspectives. Arts for Linguistic & Literary Studies, 6, 508–532. https://doi.org/10.53286/arts.v6i3.2082

Hamad, M. (2017). Using WhatsApp to enhance students’ learning of English language: Experience to share. Higher Education Studies, 7(4), 74–84. https://doi.org/10.5539/hes.v7n4p74

Halitoğlu, V., & Moralı, G. (2018). The contribution of social networks to teaching Turkish as a foreign language as viewed by Turkish language instructors. Hacettepe University Journal of Turkish as a Foreign Language Studies, 4, 103–117.

Henderson, M., Snyder, I., & Beale, D. (2013). Social media for collaborative learning: A review of school literature. Australian Educational Computing, 28(2), 1–15.

Jurković, V. (2019). Online informal learning of English through smartphones in Slovenia. System, 80, 27–37. https://doi.org/10.1016/j.system.2018.10.007

Kao, P.-C., & Craigie, P. (2014). Effects of English usage on Facebook and personality traits on achievement of students learning English as a foreign language. Social Behavior and Personality: An International Journal, 42(1). https://doi.org/10.2224/sbp.2014.42.1.17

Karpinski, A. C., Kirschner, P. A., Ozer, I., Mellott, J. A., & Ochwo, P. (2013). An exploration of social networking site use, multitasking, and academic performance among United States and European university students. Computers in Human Behavior, 29, 1182–1192. https://doi.org/10.1016/j.chb.2012.10.011

Khan, J., Yuen, K. H., Ng, B. H., Wong, J. W., Al-Dhalli, S., Elhassan, G. O., Chitneni, M., Mohammed, K., Hamid, J. A., Yusuf, E., & Fadli, M. (2011). Bioequivalence evaluation of two different controlled release matrix formulations of ketoprofen tablets in healthy Malaysian volunteers. Latin American Journal of Pharmacy (formerly Acta Farmacéutica Bonaerense), 30(10), 1991–1998.

Khan, M. L., Wohn, D. Y., & Ellison, N. B. (2014). Actual friends matter: An Internet skills perspective on teens’ informal academic collaboration on Facebook. Computers & Education, 79, 102–113. https://doi.org/10.1016/j.compedu.2014.08.001

Khan, M. S., Ayaz, M., Khan, S., & Khan, M. (2016). Effect of social media on enhancement of English learning proficiency at university level in Khyber Pakhtunkhwa. IASET: Journal of Humanities and Social Sciences, 2, 71–84.

Klimova, B., Pikhart, M., Polakova, P., Cerna, M., Yayilgan, S. Y., & Shaikh, S. (2023). A Systematic Review on the Use of Emerging Technologies in Teaching English as an Applied Language at the University Level. Systems, 11(1), 42. https://doi.org/10.3390/systems11010042

Lee, J. S., & Dressman, M. (2021). When informal digital learning of English meets formal instruction: Social media use and second language learning. System, 99, 102507.
https://doi.org/10.1016/j.system.2021.102507

Lin, P.-C., Hou, H.-T., Wang, S.-M., & Chang, K.-E. (2013). Analyzing knowledge dimensions and cognitive processes of a project-based online discussion instructional activity using Facebook in an adult and continuing education course. Computers & Education, 60, 110–121. https://doi.org/10.1016/j.compedu.2012.07.017

Liu, Y. (2010). Social media tools as a learning resource. Journal of Educational Technology Development and Exchange, 3(1), 101–114. https://doi.org/10.18785/jetde.0301.08

Malisuwan, P., Na-Songkhla, J., & Sujiva, S. (2015). Self-reflection with critical friends and multisource feedback via online social media for students’ oral presentation and self-esteem. Procedia – Social and Behavioral Sciences, 174, 1021–1025. https://doi.org/10.1016/j.sbspro.2015.01.1247

Mao, J. (2014). Social media for learning: A mixed methods study on high school students’ technology affordances and perspectives. Computers in Human Behavior, 33, 213–223. https://doi.org/10.1016/j.chb.2014.01.002

Mingle, J., & Adams, M. (2015). Social media network participation and academic performance in senior high schools in Ghana. Library Philosophy and Practice (E-Journal), Article 1286, 1–51.

Osharive, P. (2015). Social media and academic performance of students (Unpublished master’s thesis). University of Lagos.

Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Computers in Human Behavior, 28, 2117–2127. https://doi.org/10.1016/j.chb.2012.06.016

Sakkir, G. (2018). Interest and writing skills of university students using Facebook in writing classes at STKIP Muhammadiyah Rappang, Indonesia. Asian EFL Journal, 20, 41–50.

Sakkir, G., Qashas, R., & Kisman, S. (2016). Students’ perceptions of social media in writing classes at STKIP Muhammadiyah Rappang, Indonesia. International Journal of English Linguistics, 6(3), 170–175. https://doi.org/10.5539/ijel.v6n3p170

Shukor, S. S. (2014). Effects of Facebook collaborative writing groups on ESL undergraduates’ writing performance. International Journal of English Language Education, 2(2), 89–99. https://doi.org/10.5296/ijele.v2i2.5868

Singer, N. (2024). Expanding Horizons: Harnessing Social Media Platforms to Teach English as a Second Language. Arab World English Journal, 15(1): 77-90. https://dx.doi.org/10.24093/awej/vol15no1.6

Sirivedin, P., Soopunyo, W., Srisuantang, S., & Wongsothorn, A. (2018). Effects of Facebook usage on English learning behavior of Thai English teachers. Kasetsart Journal of Social Sciences, 39, 183–189. https://doi.org/10.1016/j.kjss.2018.03.007

Suthiwartnarueput, T., & Wasanasomsithi, P. (2012). Effects of using Facebook as a medium for discussions of English grammar and writing of low-intermediate EFL students. Electronic Journal of Foreign Language Teaching, 9(2), 194–214

Syairofi, A., Suherdi, D., & Purnawarman, P. (2023). Using WhatsApp to support English language learning: A systematic review. Computer Assisted Language Learning Electronic Journal (CALL-EJ), 24(1), 305–337.

Tong, S. F., Mohamad, N., Tan, C., Efendie, B., Chelliah, K., & Gilbert, J. (2016). Transition from uniprofessional towards interprofessional education: The Malaysian experience of a pragmatic model. In J. Gilbert, S. F. Tong, & C. Tan (Eds.), Interprofessional education and practice in Malaysia. Palgrave Macmillan. https://doi.org/10.1057/978-1-137-53744-7_9

We Are Social Ltd. (2021). Digital 2021: Global overview report. https://wearesocial.com/digital-2021

Wohn, D. Y., Ellison, N. B., Khan, M. L., Fewins-Bliss, R., & Gray, R. (2013). The role of social media in shaping first-generation high school students’ college aspirations: A social capital lens. Computers & Education, 63, 424–436. https://doi.org/10.1016/j.compedu.2013.01.004

Yıldırım, A., & Şimşek, H. (2013). Sosyal bilimlerde nitel araştırma yöntemleri (9. bs.) [Qualitative research methods in the social sciences]. Seçkin Yayıncılık.

Zarate, M. (2025). Influence of digital social media platforms on tertiary students’ English writing skills. International Journal of Environmental Sciences, 11, 125–134. https://doi.org/10.64252/1tv32j71

Zhang, R., & Zou, D. (2022).Teacher-supported social media use for EFL learning: Perceptions, practices, and challenges. Computer Assisted Language Learning, 35(5–6), 1055–1080.
https://doi.org/10.1080/09588221.2020.1868529

Facebook
Twitter
LinkedIn
Tumblr
Reddit
Email
StumbleUpon
Digg

Ahmed Ibrahim Alsalami is an Associate Professor of Applied Linguistics in the Department of Foreign Languages, Faculty of Arts and Humanities at Al-Baha University, Saudi Arabia. He earned his BA in English Language from King Abdulaziz University, Saudi Arabia, his MA in Applied Linguistics from the University of Newcastle, Australia, and his PhD in Applied Linguistics from the University of Western Sydney, Australia. He currently serves as the Executive Director of the Applied College. His research interests include EFL, ESP, CDA, and sociolinguistics. ORCID ID: https://orcid.org/0000-0002-0989-3752