Arab World English Journal (AWEJ) Volume 16. Number 1, March 2025 Pp.179-206

The Impact of Blended Learning on EFL Student Satisfaction and Retention: A Customer Satisfaction Model Approach

English Department, Yanbu English Language & Preparatory Year Institute, Royal Commission for Jubail and Yanbu, 41912, Yanbu, Saudi Arabia

Corresponding Author: harbiw@rcjy.edu.sa

Management Sciences Department, Yanbu Industrial College, 41912, Yanbu, Saudi Arabia

Abstract:

This study explores the effectiveness of blended learning on student satisfaction and retention in an intensive English language course at a Saudi Arabian college. Specifically, it investigates the relationships among student expectations, perceived performance, perceived quality, satisfaction, and retention in the context of a modified Customer Satisfaction Model (CSM). A quantitative research design was followed, in which data were collected through a structured questionnaire from 637 foundation-year students-365 males and 272 females undergoing the transition from Arabic-based secondary education to English-medium instruction college. The questionnaire measured important dimensions of platform usability, resource adequacy, and instructor support. Data analysis was done by applying Structural Equation Modeling (SEM) to test both direct and indirect relationships among the variables. Results have shown that perceived performance and quality significantly influence satisfaction, which appears as one of the strongest predictors of retention. Challenges in the online component decreased satisfaction, but this does not particularly relate to retention. These results once again underscore the importance of the design of the blended learning courses, the communication of expectations, and robust support systems if satisfaction and retention are to be maximized. Therefore, it is soon going to be interactive content, accessibility without barriers in online interaction, and providing regular structured feedback to present an effective, engaging blended-learning environment.

Cite as:

Alharbi, W., & Basiouni, A. (2025). The Impact of Blended Learning on EFL Student Satisfaction and Retention: A Customer Satisfaction Model Approach. Arab World English Journal, 16(1):179-206.

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Dr. Wael Alharbi is an Associate Professor of Applied Linguistics at Yanbu English Language & Preparatory Year Institute, Saudi Arabia. He holds a PhD in Applied Linguistics from the University of Essex (2015) and has been instrumental in achieving CEA accreditation and leading digital transformation at his institution. Recognized as Best AI Researcher of the Year 2023, his research focuses on technology in education, particularly AI. He has published extensively in indexed journals and is committed to enhancing educational practices through innovative research. ORCID: https://orcid.org/0000-0001-7713-5294

Prof. Abdullah Basiouni is a Professor of E-Commerce at Yanbu Industrial College (YIC), Saudi Arabia. He received his B.S. in MIS from KFUPM, Saudi Arabia, his M.S. in E-Commerce from Dalhousie University, Canada, and his Ph.D. in Management of Technology from the University of Waterloo, Canada. He has been active in the areas of e-commerce and net-enablement. He has also participated in many administrative projects, such as reacquiring accreditation and collaborations for YIC from ACBSP, CILT, and SOCPA, in addition to providing other consultancy services. ORCID: https://orcid.org/0000-0001-5146-0195