Arab World English Journal (AWEJ) Volume 12. Number4   December 2021                             Pp.53- 68

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The Ideology of English-as-the-global-language in Taiwan’s Private English Language

Jackie Chang
The Department of English
National Pingtung University, Pingtung City, Taiwan


Received: 9/23/2021               Accepted: 10/16/2021             Published: 12/15/2021


English is regarded as a key to globalization or internationalization and future success for Taiwan and its people. One of the most extraordinary results of English-as-the-global-language of English teaching and learning in Taiwan is private English language schools are ubiquitous. Research into how private English language schools weld together English-as-the-global-language and English teaching and learning has yet received much attention.  This study aims to investigate how Taiwan’s private English language schools’ television commercials market English-as-the-global-language and what the underlying ideologies of English-as-the-global-language are. Exploring the ideology of English-as-the-global-language, Critical Discourse Analysis was employed herein to analyze 106 private English language school television commercials produced from 2000 to 2020 in Taiwan. The results indicate that English as the key to internationalization and future success is an ideology. Moreover, the ideological concept of English-as-the-global-language is central to English teaching and learning ideologies in Taiwan, such as an early start in English learning, English-only as the ideal English teaching method, and native-speaker norms in English teaching and learning.
Keywords: Critical Discourse Analysis, English-as-the-global-language, ideology, private English language

Cite as:  Chang, J.  (2021). The Ideology of English-as-the-global-language in Taiwan’s Private English Language Schools.
Arab World English Journal, 12 (4) 53- 68.


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Received: 9/23/2021  
Accepted: 10/16/2021   
Published: 12/15/2021  

Dr. Jackie Chang is an associate professor at National Pingtung University in Taiwan. She teaches English teaching methodology and curriculum design and evaluation for elementary school English teachers. The focus of her research interest is the teaching and learning of English as a Foreign Language (EFL), in particular, the social, cultural, and political contexts of EFL.