Arab World English Journal (AWEJ) Volume 13. Number 4 December 2022                                Pp.503-522

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The Effectiveness of Using Advertisements to Enhance Pragmatic Language Skills among
EFL Learners

Maryumah H. Alenazi
Curriculum &Educational Technology Department, College of Education &Arts
Northern Border University (NBU). Arar, Saudi Arabia


Received:09/07/2022         Accepted: 11/27/2022                Published:  12/15/2022


Pragmatics, a rarely explored area in language teaching, offers the necessary competencies for an understanding and interpretation of the meaning beyond words. The current study aimed to identify the effectiveness of using advertisements in language teaching to enhance students’ pragmatic language skills by exploring their opinions and observing their progress. A descriptive-analytical research method was implemented and the researcher made use of a questionnaire consisting of 14 items to generate the participants views about the effect of advertising in the Department of Languages and Translation, Northern Border University, Kingdom of Saudi Arabia, to explore the use of advertisements as a tool to enhance the pragmatic language skills of 70 female first-year English as a foreign language student studying language skills.  All aspects of this research led us to the usefulness of advertisement in EFL classroom teaching.  This study results proved that advertisements can be used as a promising instructional approach with maximum possibilities to enhance the English Language Development and the development of Pragmatic skills. The research recommended paying much attention to the value of advertisement in the teaching and learning process.
Keywords: Advertisements, Advertising Mediums, Language Teaching, Pragmatics Language Skills

Cite as:  Alenazi, M. H.  (2022). The Effectiveness of Using Advertisements to Enhance Pragmatic Language Skills among
EFL Learners  Arab World English Journal, 13 (4) 503-522.


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Received: 09/07/2022
Accepted: 11/27/2022
Published: 12/15/2022 

Dr. Maryumah H. Alenazi is an Associate Professor of ELT in the Department of Curriculum &Educational Technology, College of Education & Arts, Northern Border University, Arar, Saudi Arabia. Her areas of research interests included issues in second language acquisition, Language learning and teaching, and teacher education. ORCID ID: