Arab World English Journal (AWEJ) Volume.8 Number.1 March, 2017                     Pp. 79-93

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 Perceived Effectiveness of Social Media as an English Language Learning Tool 

Hanan Ismail K Kutubkhanah Alsaied
English Language Institute, Women’s Main campus
King  Abdulaziz University,  Jeddah, Saudi Arabia


Little is known about the potential effects of social media usage on the learning performance of undergraduates, especially female students in some Arab/Islamic cultures, where sex-segregated education is the norm, and the freedom of expression of women may be suppressed. The purpose of the current study was to test the correlation between the independent variables (including, level of social media use, interactivity with peers, interactivity with teachers, active cooperative learning, engagement) and the dependent variable (i.e., learning performance) of female Saudi students in a sex-segregated educational system.  A cross-sectional survey was administered to 283 participants, representing 15.8% of the target population of female Saudi students enrolled on a distance learning course at King Abdulaziz University.  The data were analyzed by partial least squares structural equation modeling, to generate and validate the Social Media-Learning Performance (SM-LP) model. The SM-LP model predicted with a substantial effect size (R2 = 67.7%) that female Saudi students perceived that they could potentially improve their learning performance, in a sex-segregated education system, through high levels of social media use, stimulating inter activity with peers and teachers, as well as active collaborative learning, and engagement. All the path coefficients were statistically significant (p < .05) reflecting a strong endorsement of the use of social media as an effective learning tool. The findings have important implications for sex-segregated educational context.
Keywords: Computer-mediated communication, English language learning, language learning tool interactive learning environments, perceived effectiveness, Social media

Cite as: Alsaied, H. I. K. (2017). Perceived Effectiveness of Social Media as an English Language Learning Tool.  Arab World English Journal, 8 (1).



Hanan Ismail K Kutubkhanah is the Head of Educational Affairs Unit at the English Language
Institute (Women’s Main campus) King Abdulaziz University Jeddah – KSA. She has a PhD in
Education from the University of Warwick- United Kingdom. She has been the core member of
many committees in relation to the Higher Education system of the university. Being an active
researcher in ELT field, she is always looking for the challenging professional development
programs. She has been supervising the academic and administrative affairs at ELI since 2012.